"Joan Holman is a surprise package full of practical, strategic ideas for marketing and improving a business. She can easily get into 'your box' to help you think outside of it. Joan's magnetic personality makes her the center of a vast network of talented, energetic people from dozens of fields and she is generous in making connections that are truly electric!" -- Doris Rubenstein, President, Philanthrophy Development Services
Joan Holman is the author of Hands That Touch, Hands That Heal, the biography of massage pioneer Sister Rosalind Gefre.
Joan Holman is the founder of the Legacy of Achievement Foundation, which is creating a media library of great achievers, including such people as Dr. Masaru Emoto, author of the popular "Messages from Water" book series.
Joan Holman with Dennis Kimbro, best-selling co-author with Napoleon Hill of "Think and Grow Rich: A Black Choice." Dr. Kimbro was featured as the host of Joan's award-winning PBS program The Legacy of Achievement featuring the lives and lessons of high achievers.
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"Online Marketing Heroes: Interviews with 25 Successful Online Marketing Gurus" Features Joan Holman as One of Today's Top Online Marketing Experts
This NEW Book Is Now Available at Amazon.com or in bookstores nationwide
Dear Entrepreneur, Business Owner, or Marketing Professional,
Way back in 1995, my husband, who is a techie kind of guy, suggested that I start offering online marketing services to my existing clients.
I was providing traditional and guerrilla marketing services for a number of businesses and I was starting to use the Internet to promote my own business. I had created my own web site and was playing around with getting to the top of the search engines for specific keywords.
At first, it was really a challenge to get people to see the value in having a web site. Or in doing any kind of online marketing.
So I had to start educating people about online marketing. I gave speeches and presentations to lots of groups. I was interviewed on television and radio, in magazines, newspapers and trade publications.
To become knowledgeable and learn new skills, I immersed myself in the online world and studied tons of books, magazines, articles and trade publications about the Internet, web design, online marketing and so on. I also learned HTML (hypertext markup language) so I could develop web sites.
ONE OF MY EARLY SUCCESSES
I got my web site to the top of the search engines for the keywords "Oprah" and "Oprah Winfrey." Although not at the top anymore since you are competing with anywhere from 4-6 million listings on Google for her name, I still get traffic from the search engines to my online article about my personal encounter with Oprah.
OVER 200,000 HOURS ONLINE
Quite frankly, I became a bit of an Internet addict and you could often find me staying up at all hours of the night surfing online and having a lot of fun connecting with others just as excited as I was about this new medium of communication. I must confess that since my early days online to the present, I have probably logged well over 200,000 hours online. And I'm still loving it!
MY DOTCOM ADVENTURE
Along the way, I ended up as an independent consultant with a dotcom start-up in San Francisco called MizBiz.com. I had the title of "Director of the Technology Advisor Network." The company was funded by some very big names in the technology industry and it was exciting. And I was sure I was going to ride the Internet boom to the top with MizBiz.com. Unfortunately, the dotcom boom turned into a dotcom bust and MizBiz.com did not survive. (See the historical archived Web site announcing the launch of MizBiz.com).
OPPORTUNITIES THROUGH ONLINE MARKETING
Online visibility can bring unforeseen opportunities. I have had many such opportunities. Someone will just find me online and e-mail me or call me on the phone, and boom, something exciting happens. A speaking engagement. Being featured in a book. Getting interviewed for a publication. Getting an interesting new client. An example is someone who contacted me to be involved in an historic and inspiring book project involving some very noteworthy women, including Camille Cosby, the wife of actor and comedian Bill Cosby. However, for every great opportunity, I have to screen out a lot of nonproductive inquiries, but this is just part of the marketing process.
GET SMART ABOUT ONLINE MARKETING
The truth is, success with online marketing does not come easily. It takes consistent, ongoing effort to build success and get opportunities. So many people I meet are very ignorant about the online world and what it really takes to succeed with online marketing. And it has become more competitive as the big companies have poured huge amounts of dollars into their online marketing. But if a smaller company or an individual really wants to use the Internet to help them succeed, there still is a lot of opportunity. I would suggest that you read Chapter 1 from the book Online Marketing Heroes
which features an interview with me. It gives some very good background and examples, and some tips to help you with online marketing.
GET SMART ABOUT YOUR WEBSITE
I have viewed tens of thousands of web sites. I have analyzed over 2,500 Web sites. I have also personally developed or managed the development of many web sites.
I have also consulted to many businesses that have developed web sites that are not working well. I have had the unpleasant task of informing them, after a brief usability study, that their target audience cannot view the web site, or use the web site, or that their web site is not visible in the search engines. Then I have to oversee trying to fix the web site, or in some situations, tell them to completely re-do their web site, guided by my recommendations. If you have a web site, you should find out how well it is working for your customers and prospective customers. And you may need to improve it so you get better results.
ENGAGING MY SERVICES
Although I am known for my expertise as an online marketing consultant, I also consult on business development, branding, book development and book marketing and a number of other areas. However, in today's world, the Internet is an integral part of almost all marketing, communications, public relations and business activity, and so my background with the Internet is invaluable no matter what area in which I consult. I work with a nationale clientele, and most of my work is on a retainer or project basis, however, I am also available on a limited basis for some individual consultations. If you are interested in learning more about how we might be able to work together, please feel free to contact me.
To your success,
Joan Holman
Chief Enlightenment Officer (CEO)
Joan Holman Productions
P.S. I am a lot of fun to work with!
To Anyone Considering Working with Joan Holman,
Joan Holman has always been our "Marketing Hero."She is a woman of many talents and has provided extremely valuable leadership, strategic direction and a variety of services to Sister Rosalind's Schools and Clinics of Massage for the past five years. This includes the development and management of our Web sites as well as online and offline marketing, promotion, advertising and public relations. When Joan recommended the publishing of a biography of Sister Rosalind, she did extensive research and wrote an outstanding book. In addition, she managed the entire production, publishing and distribution of the book.
She has been successful in getting our Web sites to the top of the search engines and keeping them there. She has generated positive feature stories in magazines and newspapers. She also took the initiative to produce important archival video footage to preserve the legacy of Sister Rosalind.
Joan's Internet marketing expertise is outstanding and we have received many positive comments about our Web site and its useful content, and most importantly, we have many students coming to our schools through her online marketing.
Joan has also provided strategic leadership for Sister Rosalind's and has been instrumental in the development of Sister Rosalind's new caregiver programs.
I would highly recommend Joan to any organization seeking someone of exceptional talent and dedication. She is a pleasure to work with and has made a significant contribution to our organization.
Peter Fahnlander
President
Sister Rosalind Schools and Clinics of Massage
P.S. She's lot of fun to work with!
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FREE Download - Chapter 1
Online Marketing Heroes
Joan Holman Interview
Visit Online Marketing Heroes Website
Joan Holman Can Help You
- Develop & grow your business or organization.
- Create branding & marketing strategies.
- Secure business, promotional & strategic partners.
- Promote & publicize through the media.
- Develop or improve your Web site.
- Write, publish & market your book.
Marketing & Internet
- Internet Marketing
- Strategic Marketing & Branding
- Website Audits
- Web Site Enhancement
- Search Engine Marketing
- Search Engine Optimization
- Guerrilla Marketing
Communications, PR & Publishing
- Book Development
- Book Marketing
- Book Ghostwriting
- Self-Publishing
- Online/Offline Communications
- Online/Offline Public Relations
- Television & Video Production
Clientele
- Entrepreneurs /Business Owners
- Healing Arts Innovators
- Education Organizations
- Authors, Speakers, Artists
Joan Holman Recommends
Please note that when you click on the following links, a new browser window will open for some of them. If you wish to return to this page, please close that window.
The New Rules of Marketing and PR : How to Use News Releases, Blogs, Podcasting, Viral Marketing and Online Media to Reach Buyers Directly ---- by David Meerman Scott
useit.com - Advice from Web usability guru Jakob Nielsen. When it comes to Web design, Nielsen believes less is more and is no fan of complex sites or flashy graphics that come between the user and the content.
Web Pages That Suck - Very funny and very informative. Check out the worst websites for 2007 and previous years.
149 Mortal Sins That Will Send Your Site to Web Design Hell - This checklist includes such things as:
- Our site doesn't make visitors feel they can trust us
- Our home page - or any page - takes more than four seconds to load
- Our site is Flash-based
- Our site's navigation is Flash-based
- Our site uses a splash page (unless it's a liquor, porn, gambling, adult, tobacco, or a multi-lingual / multinational site)
- Our site's TITLE tag is something like "New Document", "Index" and not the name of our company or other search-engine friendly terms
- Our site forces visitors to install weird plugins
- We don't analyze our log files
- We never conduct user testing
- Our site doesn't make us look like credible professionals
e-marketer.com - Online marketing info
Pew Internet and American Life Project - great research about Internet use
Google Hot Trends - (popular keywords)
Search Engine Watch - search engine marketing and optimization
Google Analytics - analyze traffic for web pages and for advertising on Google
Technorati - search engine for searching blogs
Blogger.com - Free website to create and host your own blog. Easy to use!
clickz.com - The ClickZ Network is "the largest resource of interactive marketing news, information, commentary, advice, opinion, research, and reference in the world, online or off."
YouTube - YouTube is more popular than all the sites of the TV networks combined and it may become more effective for your brand or company to be on YouTube than to be advertised on TV
Top 10 YouTube Videos of All Time
Joan Holman's Favorite You Tube Video - the New Numa video -- Over 8 million views.
Joan Holman's Other Favorite You Tube Video - the Numa Numa guy -- Ha, Ha! This is the one that got New Numa started. Over 9 million views. Word of mouth marketing at its best!
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"Joan Holman is one of the brightest women I know. Her knowledge about marketing on the Internet is amazing. She is one of very few women who actually knows how to use the Internet to build any type of business."
Kris Solie-Johnson, Owner & Chancellor, American Institute of Small Business
"Joan Holman is someone you want on your entrepreneurial development team. She has a brilliant marketing mind and really knows the Internet!"--Natalie L. Wood, founder, MizBiz.com
"Joan Holman is a well-spring of spiritual wisdom and business acumen. And she cares and gives. A true light in this world."
Patrick Combs, best-selling author of Major in Success, inspirational speaker & performing artist
www.goodthink.com
"Joan's creative work is exceptional.There is no one as gifted in marketing, particularly internet marketing as Joan."
LeAnn Coe, Former Director Strategic Alliances and Events, Pearson School Systems
Joan Holman is a contributing writer to the book For This I Am Grateful."
"You are the most honest, captivating, generous, and inspiring woman that
I have ever had the opportunity to meet. I left our meeting yesterday
with a mind spinning with energy and a heart filled with inspiration.
There are no words to describe the footprint you have left in my path."
Angela Olson, President and Founder of AllThings, Inc.
"Joan Holman has a relentless focus to produce something positive to lift
the human spirit. I can't say enough to describe the GREATNESS of
Joan Holman other than she is in simple terms a GREAT HUMAN BEING and for
that she will always have my friendship and support."
Dean L. Mitchell, acclaimed artist
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