Marketing Genius Jay Abraham Is The Highest Paid Marketing Consultant in the Country
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"Joan Holman is someone you want on your
entrepreneurial development team. Joan's a
great idea generator, and has the ability to forge
relevant marketing relationships. She has a brilliant
marketing mind and really knows the Internet!"
" Natalie L. Wood, Founder, MizBiz.com 8 Tips for Using The Internet for Business Success
Why You Need An Internet Marketing Expert to Drive Your Web Site and Internet Strategy "I recently attended Joan's workshop at the E-Ventures conference in Washington, DC and was thoroughly impressed by the breadth and depth of her presentation. Joan really understands the ins and outs of the Internet, and brings a refreshing combination of technical and marketing expertise to the table. I highly recommend Joan and her workshops to anyone that is serious about utilizing the Internet to support their business. I know that I will be calling her when I put my site up!" Lisa A.K. Kirchenbauer, CFP President Kirchenbauer Financial Management & Consulting |
My Marketing Mentor Jay Abraham
Joan Holman with Jay Abraham at the Billion Dollar Internet Strategy Setting Super Summit (Los Angeles, California) Joan Holman, a student of marketing legend Jay Abraham for two decades, joined Jay along with 18 elite Internet experts (including Web site usability expert Jakob Nielson, Internet marketing expert Jim Sterne and search engine guru Danny Sullivan) for a marathon Internet Summit for "serious-minded overachievers, business owners and entrepreneurs committed to making the Internet their greatest conquest and wealth creation source." My Studies with the Brilliant Jay Abraham I started studying with Jay Abraham in the mid 80s, taking his courses "Your Marketing Genius At Work" and "For Your Marketing Eyes Only" and studying everything that he published. His direct mail letters selling his marketing products and services are the most powerful sales letters I have ever seen in my entire life. These letters can be 15 pages, 20 pages and more, and I always read every word. He writes compelling copy in a compelling style that will fully engage you if you are truly a prospect for what he is offering. By studying Jay's sales letters, you can learn much about marketing. Jay Abraham Has Identified Major Keys to Marketing Success Jay understands how to create interest and then how to convert that interest into a sale, using just words. He has been the master of direct mail marketing. But that is not all.....he has identified and clarified the underlying marketing principles that are the keys to effective marketing, not just in direct mail marketing, but in all marketing endeavors. For instance, he tells you that "the most profitable thing you'll ever do for your business is to understand and ethically exploit the marginal net worth of a customer." The marginal net worth of a customer is the total aggregate profit of this customer over the lifetime of his or her patronage -"including all residual sales, less any advertising, marketing, and product or service fulfillment expenses." Increase Your Revenues from Each Customer and Build Customer Loyalty If you know the value of a customer, you can determine how much you should spend to get that customer. You should also invest in shifting your marketing mindset from share of the market to share of each customer, i.e., focusing on increasing the revenue of each customer, and creating customer loyalty. Jay also taught me about the importance of "back-ending" customers, that is soliciting your customers again and again. You try to upsell or resell "right at, or immediately after the initial sale." Get customers to add another product or service to their purchase. Go To Jay Abraham's Web Site for Free Articles on Marketing I also highly recommend Jay's book "How To Get Everything You Can Out of All You've Got". Home / About Joan Holman / Consulting / Marketing / Web Design Sign up for Free Internet Success Tips Newsletter
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