Book Marketing


Joan Holman Links:  Facebook / Twitter / Linked In /  Quiet Time BlogBook Marketing Diva Blog (Joan Holman's book publishing & book marketing website) Holman self publishing website)

Joan Holman Can Help You with the Writing, Development, Publishing and Marketing of Your Book

Dear Authors & Aspiring Authors,

Are you thinking about writing a book? Or have you written a book that needs to be marketed?Are you considering self-publishing in order to promote yourself or your business? Or do you have dreams of being a successful author? 


I have written or worked on the development of many books. This includes being a ghostwriter and being involved in story development for books. I have extensive knowledge and experience in working with authors and publishers, and there is some good news and some bad news about publishing these days.


The good news is that technology (print-on-demand and the Internet) has made it very affordable and easy to self publish and distribute your book. The bad news is that getting your book published by traditional publishers has become much more difficult. No matter who publishes your book, yourself or a publisher, you are going to have to be the one to market the book. So many authors think if they get a publisher, the publisher will do all the marketing. That simply is not true. Therefore, you should seriously consider self-publishing and proving your book in the marketplace by promoting it yourself.

Promote Your Ideas, Business or Product by Writing A Book -- Writing a book can be one of the most powerful ways to position yourself as an authority or expert. It can be used as a tool to promote your ideas, yourself, your business or your product.

Today Self-Publishing Is The Preferred Choice for Many Authors-- For many people, getting a major publisher is the first choice, but doing this can be challenging. Self-publishing as an option has become very acceptable and has actually been the initial route taken by many successful authors. You can use self-publishing to test your book and establish a market for it and then sell the reprint rights to major publishers. Or you can continue to sell your book directly to the public. 

Self Publish and Distribute Your eBook to the World In Just 48 Hours Using the Amazon Kindle Publishing Program-- If your manuscript is written and edited and ready-to-go, you can publish it very quickly using the Amazon eBook program. It is FREE! And you can earn high royalties (70%) if you price your eBook between $2.99 and $9.99. Compare this to trying to get a publisher. It can take years to get one. Chances are you won't get a publisher anyway unless you are a celebrity or someone with a large following of fans already. Even if you get a publisher, it usually will take two years for your book to come out. And, by the way, you will still have to do the marketing for your book yourself. The only authors they invest money in are those who are big names already. You see, they want to make a profit and reduce their risk with unknown and untested authors.

The eBook Revolution-- In the first quarter of 2012, for the first time ever, the net sales revenues from eBooks has exceeded that of hardcover books. Price Waterhouse is predicting that by 2016, eBooks will make up 50% of the U.S. trade book market and the total U.S. consumer book market (print + digital) will be worth $21 billion, up from $19.5 billion in 2011. 

Publishing Market Shows Steady Title Growth in 2011 Fueled Largely by Self-Publishing Sector –The numbers of imprints and editors at the Big Six publishing firms continue to contract, and the majority of midlist authors are moving either to self-publishing or small presses. Print books will not go away. However, there will be relatively fewer of them; certain types of books will continue to be published primarily as print books, while other types will be published primarily as eBooks. More books will be done as Print On Demand.

The Self Publishing Revolution Has Only Just Begun –In the digital age, self-publishing is an idea whose time has come. There is now a low barrier to entry for authors through low-cost self-publishing and book distribution options. Self-publishing offers anyone with a manuscript and a credit card the opportunity to publish. Amazon, Apple, Smashwords, Barnes and help writers cut out the middlemen—including editors and agents—and publish their work directly with them.

MidList Writers Turn to Self-Publishing–For the overwhelming majority of midlist writers, those without a history of best-selling books and those without a pre-existing “platform” of fame and public recognition, traditional publication by a large publishing house will be (and, for the most part, already is) a fading dream, a “winning the lottery” type of event. These writers will turn to self-publishing.

Examples of successful books that were originally self-published include: The Christmas Box, The One Minute Manager, Life's Greatest Lessons, Sugar Busters, The Schwarzbein Principle, The Joy of Cooking, Mary Ellen's Best of Helpful Hints, In Search of Excellence, Rich Dad-Poor Dad, The Lazy Man's Way to Riches, Dianetics, Cliff Notes, You Can Heal Your Life, and Creative Visualization.

FACT: In a survey conducted by the American Association of Publishers, 80% of Americans stated they would like to write a book.

I work with an international clientele, and most of my work is on a retainer or project basis, however, I am also available on a limited basis for some individual consultations. If you are interested in learning more about how we might be able to work together, please feel free to contact me by calling 952-595-8888 or e-mailing me at joan at (using the @ sign between Joan and 

To your success,

Joan Holman

Book Marketing Diva & Internet Marketing Guru

Joan Holman Productions

P.S. I am a lot of fun to work with!

Myths About Writing A Nonfiction Book

  1. Your book will be an overnight success. In fact, it usually takes a major investment of time, effort and/or money to promote a book.
  2. Literary agents want manuscripts for review. Agents want proposals, not manuscripts.
  3. You need to be a great writer to get a publisher. What publishers are really looking for are great marketers. If you are a great marketer, they can edit your book to improve your writing.
  4. Publishers main consideration in buying your book is great content. Although content is important, publishers want to sell books, so they want authors who already have a platform (i.e., audience) and who will use that platform to sell their books.
  5. Books stay in bookstores indefintely. In fact, a large number of books get returned to the publisher or are remaindered on the "dollar" table.
  6.  Getting people to buy your book is all about how good your book is. Actually, many mediocre books have sold a lot of copies because of a great marketing strategy and sales effort.
  7. Your publisher will market your book. Today, publishers expect authors to market their own books. In fact, the ability to market your own book is how publishers will decide whether they publish your book or not.The publisher will print your book and get it into stores, but you must promote your book yourself.
  8. Book sales will make you rich. In fact, only 1% of books published ever sell more than 50,000 copies in the entire lifetime of the book. The real way to make money is by using the book to help promote your business, your speaking career, your consulting career, or to sell related products. 

FACT: Most books are sold outside of bookstores.

Writing A Book

  • Create a Working Title for the Book
  • Summarize the Concept for the Book
  • List Your Credentials that Are Relevant to the Book
  • Name Some Books that Compete with Your Book
  • Create A Chapter by Chapter Outline of the Book
  • Create A Couple of Sample Chapters
  • Describe the Target Audience for the Book
  • Detail How You Will Market the Book 

FACT: Literary agents require book proposals to be double-spaced and un-bound.

Book Development & Book Marketing Tips

  • You can start your writing career by publishing content on the Internet.
  • Write a weekly or monthly newsletter or blog and position yourself as an expert.
  • Develop a large database of names and contact info for people who are interested in what you have to say.
  • You can test possible book names by using Google Ad Words, like Timonthy Ferriss did for his bestselling book The 4-Hour Workweek
  • You should create a short video to post on YouTube and other sites to promote your book
  • If you are going to submit a proposal to a literary agent, you should hire an experienced freelance editor to critique it and help you make it compelling
  • Get a great photo of yourself to include in your book proposal, to put on your web site and to use in all your marketing materials 


Today, authors and publishers are harnessing the power of the Internet to market books. Your book should have at least a dedicated web page, if not an entire web site. Short videos on YouTube can promote your book. Getting mentioned in blogs can promote your book. Using online news releases, giving away free chapters or even your entire book can actually help you boost visibility and sales of hard copies of your book. There are Internet-based radio shows that can interview you, knowledge-sharing web sites where you can submit articles related to your book, and discussion groups that are related to your book topic. 

Joan Holman Other Services: Manuscript Evaluation, Ghostwriting, Editing & Book Development Consultation


Testimonial from an aspiring author Meg Robinson about Joan Holman's consult on her manuscript & book marketing opportunities:


"After completing my travel memoir, "Drawn by a Star", and deciding I needed help to market it because the proceeds of the book are going to two charities in Peru, I surfed the net and almost immediately found Joan Holman’s website. I can’t describe the excitement I felt as I read about her credentials. Joan is an artist, a writer, a psychologist, has worked in the film industry...and the list grew more and more interesting. As an artist, a scriptwriter and as yet unpublished author myself, I felt I’d struck gold.  

But, after an initial couple of emails I wondered if I was going to be right out of my depth.  Here was a highly professional person so successful and so accomplished, was she going think marketing my work a waste of her time?  On the contrary, what has transpired has been helpful guidance beyond anything I could ever have imagined.   

Joan is a sensitive artist, a highly gifted writer and communicator, plus she is a former teacher of psychology. She has treated my manuscript with huge respect and interest, made me feel a real writer and made me feel a friend. And possibly the most helpful aspect of all my work with her to date has been her amazing ability to ask the deepest of questions.   

These questions have clarifed the bigger picture of what I’m trying to express in my book and to solve in my life, because the two are indisputably intertwined. This is where she put on her psychologist’s hat.  I felt I was in the presence of a great mentor, somebody whose insights and awareness left me unable to walk away from her questions.  

In her questioning, I’ve been challenged to rewrite the final section of my book, and in doing so, have exorcised a secret that has haunted me for 36 years. The release from this is priceless. Whatever happens to the marketing of my book and its future, my own future is now brighter and lighter and sparkles thanks to the expertise, guidance and encouragement of this extraordinary person who so generously is willing to go the extra mile with her clients.  Thank you Joan, you are quite simply, pure gold."

Meg Robinson


"Joan Holman was an integral force in the development of my book Dear Success Seeker: Wisdom from Outstanding Women (Simon & Schuster 2009). She was involved in securing key contributors to the book and she provided invaluable consultation about the positioning and marketing of the book. Joan is a passionate, committed and dedicated person and her involvement with my book has been an immense blessing. But equally as important, she has been a blessing in my life as a supporter, encourager and friend. When I count my blessings, I count Joan Holman twice!"

Michele Wright, Ph.D., author


"Joan is a fabulous combination of creative spirit and practical business sense. Her creativity helped develop my book into something more beautiful and compelling than I had ever imagined. And with her down-to-earth business talents, Joan created a step-by-step plan to bring this book into the world in a very powerful and effective way. Joan is generous with her knowledge and her resources, and she is a joy to work with." 

Barb Greenberg, author of "After The Ball: A Woman's Tale of Reclaiming Happily Ever After"


"Joan Holman's presentation on BOOK MARKETING was awesome. She is an outstandingly knowledgeable, articulate, engaging presenter and I totally enjoyed her workshop. My only complaint was that it was too short! Joan's workshop was a great opportunity to learn from a true mentor.  She skillfully shared her vast knowledge gleaned from years of experience, giving real-world examples to demonstrate her points. She offered tips on how to avoid some of the challenges and pitfalls both the experienced and emerging writer faces in attempting to get their work published and encouraged all writers to use their writing to serve the common good. Joan has a lot to share and does so in a very engaging way. Very highly recommended! " 

Pat Schoenecker

Joan Holman Productions (an I.A.M., Inc company)  •  13033 Ridgedale Drive, Suite 167, Minnetonka, Minnesota 55305  •  PHONE: 763-703-5911  •  e-mail: joan{at} • copyright 2019 all rights reserved • • serving Minneapolis/St. Paul, Minnesota & the world