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Leveraging Fleet to Help Drive Your ESG Goals

Leveraging Fleet to Help Drive Your ESG Goals
trucks driving on a road

Holman Marketing
June 19th, 2023

As organizations continue to prioritize corporate social responsibility, a growing number of businesses are exploring a variety of ESG (environmental, social, and governance) initiatives. For fleet operators and procurement professionals, this often means adjusting strategies to deliver not only financial results, but also align with corporate ESG goals as well. With that in mind, fleet is one area of business that continues to garner attention for its potential to significantly impact both sustainability efforts and supplier diversity initiatives.

Recently, Holman’s Bob White spoke with NAFA’s FLEETSolutions to discuss the prominent role ESG initiatives now play in shaping fleet strategies. In the article, Bob examines some of the latest sustainability trends from across the industry and offers a few initial recommendations for those who are exploring ways to reduce their fleet’s carbon footprint.

“We typically recommend strategies to reduce fuel consumption and maximize efficiency. Whether that’s through fleet right-sizing initiatives, electrification projects, route optimization, or monitoring/correcting driver behavior, these efforts can help significantly reduce emissions and create a more sustainable fleet.”

Bob White
President, Fleet & Mobility

Bob also highlights why fostering an increasingly diverse supply chain continues to be a top strategic priority for a number of organizations and notes the challenge many fleet operators face as they look to engage qualified, diversely-owned suppliers.

“Today’s supply chain partners must provide the services and resources a business needs to maximize revenue while also aligning with their corporate social responsibility philosophies and goals. However, as organization’s look for ways to diversify their fleet spend – often among the largest line items in the operation budget – they’re left with limited, if any, options.”

Bob White
President, Fleet & Mobility

Holman is proud to be the first and only global fleet management provider to be a certified women-owned business enterprise (WBE). Holman’s WBENC certification provides our business and our customers with tangible resources to improve supplier diversity. As a WBE-certified organization, our customers can classify their payments to Holman as Tier 1 Diversity Spend further diversifying their organization’s supply chain.

Bob concludes the article by offering some best practice advice for those looking to begin their ESG journey.

“The best advice I can offer fleet operators is to let your environmental and supplier diversity goals shape your ESG strategy. As you explore potential fleet ESG initiatives, you’ll want to work closely with various stakeholders from across the organization — procurement, sustainability, operations, facilities, etc. — to identify your overarching goals and determine how fleet aligns with those objectives. It’s vital that you begin your ESG journey with well-defined goals and objectives.”

Bob White
President, Fleet & Mobility

To read the entire article, please visit Also, be sure to learn more about how Holman’s integrated automotive services can help you maximize the potential of your fleet as a strategic business asset while also supporting your organization’s ESG goals.