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Elevating a Hybrid Fleet Vehicle Strategy to the Next Level

Elevating a Hybrid Fleet Vehicle Strategy to the Next Level
A digitized image of an electric vehicle being charged

Holman Marketing
December 3, 2021

At many large corporations, discussions around environmental, social, and corporate governance (ESG) initiatives start in the boardroom and then circulate throughout the business.

Relative to vehicle emissions reduction strategies, sometimes those directives are handed to the fleet team rather than originating with them. Using all of the resources at hand to target those objectives, fleets can devise a hybrid strategy to successfully meet goals that minimize not only emissions but also the time needed for the company to reach its overarching ESG goals.


When a large sales fleet was instructed to reduce their fleet emissions by 50 percent by 2030, they decided the best way to start was by replacing SUVs that have internal combustion engines (ICE) with hybrid-electric vehicles (HEV).

Staying open-minded, they also listened to the advice of Holman Consulting Services team to consider additional proven opportunities to reduce emissions.


The collaboration resulted in a hybrid emissions reduction strategy in three parts:

  • Eliminate all ICE SUVs.
  • Account for the post-pandemic reduction in commuting workforce.
  • Identify vehicles to transition to plug-in hybrid electric vehicles (PHEVs) or battery-electric vehicles (BEVs).


This hybrid emissions-reduction solution positions the fleet to provide CO2 savings to other divisions of the company that are unable to meet the 50 percent goal, turning the fleet into a carbon credit generator.

Your fleet is an investment. It’s time it paid off.