Internet Marketing Guru Joan Holman Can Help You Achieve Success Book Marketing / Joan Holman's Blog / News & Views Newsletter / Sign Up for Internet Success Tips Newsletter "Joan Holman is a surprise package full of practical, strategic ideas for marketing and improving a business. She can easily get into 'your box' to help you think outside of it. Joan's magnetic personality makes her the center of a vast network of talented, energetic people from dozens of fields and she is generous in making connections that are truly electric!" -- Doris Rubenstein, President, Philanthrophy Development Services Joan Holman is the author of Hands That Touch, Hands That Heal, the biography of massage pioneer Sister Rosalind Gefre. Joan Holman is the founder of the Legacy of Achievement Foundation, which is creating a media library of great achievers, including such people as Dr. Masaru Emoto, author of the popular "Messages from Water" book series. Joan Holman with Dennis Kimbro, best-selling co-author with Napoleon Hill of "Think and Grow Rich: A Black Choice." Dr. Kimbro was featured as the host of Joan's award-winning PBS program The Legacy of Achievement featuring the lives and lessons of high achievers. "Joan is a fabulous combination of creative spirit and practical business sense. Her creativity helped develop my book into something more beautiful and compelling than I had ever imagined. And with her down-to-earth business talents, Joan created a step-by-step plan to bring this book into the world in a very powerful and effective way. Joan is generous with her knowledge and her resources, and she is a joy to work with." Barb Greenberg, author of "After The Ball: A Woman's Tale of Reclaiming Happily Ever After" How to Do Great Business in Bad Times --article by Joan Holman Online Marketing Can Be The Key to Success for Your Business, Book or Products Welcome, My goal is to help you succeed with marketing your business, your organization, your book or products. With over 25 years of experience in marketing, business development, communications, public relations and media, I have worked with a variety of clients including: Entrepreneurs & business owners Nonprofits & educational organizations Authors & speakers Since 1995, I have been honing my skills with online marketing and have learned many of the "secrets" of some of the most successful Internet companies, web sites and online marketers. These "secrets" are what I use when I develop strategies for your web site and your online marketing. They include everything from creating a "sticky" web site (where people come back), to search engine optimization, to user-friendly web sites, to savvy use of social media, and much more. I offer a unique mix of expertise to help you achieve success with: Online & offline marketing strategies Business development Branding Book development, publishing, self-publishing, book marketing I work with a nationale clientele, and most of my work is on a retainer or project basis, however, I am also available on a limited basis for some individual consultations. If you are interested in learning more about how we might be able to work together, please feel free to contact me. To your success, Joan Holman Chief Enlightenment Officer (CEO) Joan Holman Productions P.S. I am a lot of fun to work with! To create an effective web site and online marketing strategy, you need to know: What you want to achieve Your target audience and what kind of technology they are using What people really want on your web site Why certain types of web site design may not be usable or effective Why cutting-edge technology makes websites annoying and drives people away Options for online marketing/public relations/customer engagement For those who already have a web site, I recommend my web site audit to analyze: Ease of use Appropriate content Visibility in the search engines Credibility Brand identity Marketing effectiveness 7 Tips for A Successful Web Site copyright 2008 Joan Holman Beware cutting edge technology. Make your website simple and easy to use. Don't require people to download the most recent version of Flash or any other special plug-ins. Don't have a splash intro page. It annoys people and keeps them from quickly getting to the information they really want. Make your writing to the point. Focus on customer's interests and needs. Use short paragraphs and lists and lots of subheads. People scan web pages and you need to make it easy for them to do so. Test the usability of your web site. Get five members of your targeted audience one at a time to sit down at a computer and use your web site. Don't prompt them about how to use your web site. Keep your mouth shut. Use their feedback to improve your web site. Put your contact information on every page. Don't just put it on a special contact page. Have your web site design development directed by someone who is experienced in online marketing. Although techies are important, they may create a site overloaded with animation, audio, video and streaming media. Designers who are great at print design may be inexperienced at human-computer interface design and consequently, their web sites may look pretty but not be useful or usable. Many techies and graphic designers like to use Flash to build their web sites and this can create a lot of problems with usability; it can also limit search engine optimization efforts. GET SMART ABOUT ONLINE MARKETING -- The truth is, success with online marketing does not come easily. -- It takes consistent, ongoing effort to build success and get opportunities. -- For those who do it right, online marketing can reap huge rewards. For helpful advice on what it really takes to succeed with online marketing, read Chapter 1 from the book Online Marketing Heroes. GET SMART ABOUT YOUR WEBSITE -- Your web site is one of the most important tools for promoting and building your business. -- Many web sites I view are ineffective and marketing-adverse WEB SITE ANALYSIS AND RE-DESIGN Since 1995, I have viewed tens of thousands of web sites and analyzed over 2,500 Web sites. I have personally developed, managed and consulted on the development and re-design of many web sites. I have consulted to many businesses that have developed web sites that are not working well. Through usability research, I often discover that their target audience cannot view the web site, or use the web site, or that their web site is not visible in the search engines. I work with these clients to fix the web site, or in some situations, to completely re-do their web site. If you have a web site, you should find out how well it is working for your target audience. IMPROVE YOUR BOTTOM LINE Improving your web site can greatly impact the bottom line for your business. There is a direct correlation between increased satisfaction with the use of a web site and increased profits for a commercial web site. Increasing customer satisfaction by just 5 percent can lead to a 25 percent increase in revenues. To Anyone Considering Working with Joan Holman, Joan Holman is our "Marketing Hero."She is a woman of many talents and has provided extremely valuable leadership, strategic direction and a variety of services to Sister Rosalind's Schools and Clinics of Massage. This includes the development and management of our Web sites as well as online and offline marketing, promotion, advertising and public relations. When Joan recommended the publishing of a biography of Sister Rosalind, she did extensive research and wrote an outstanding book. In addition, she managed the entire production, publishing and distribution of the book. She has been successful in getting our Web sites to the top of the search engines and keeping them there. She has generated positive feature stories in magazines and newspapers. She also took the initiative to produce important archival video footage to preserve the legacy of Sister Rosalind. I would highly recommend Joan to any organization seeking someone of exceptional talent and dedication. She is a pleasure to work with and has made a significant contribution to our organization. Peter Fahnlander President Sister Rosalind Schools and Clinics of Massage Joan Holman is Featured as One of America's Top Internet Marketing Experts in the Book "Online Marketing Heroes: Interviews with 25 Successful Online Marketing Gurus. " Click to Read Chapter 1 (Interview with Joan Holman) Online Marketing Heroes Website Book Marketing 101 with Joan Holman Develop, Publish & Market Your Book Minneapolis, MInnesota call 952-595-8888 for info I Can Help You Develop & grow your business or organization. Create branding & marketing strategies. Secure business, promotional & strategic partners. Promote & publicize through the media. Develop or improve your Web site. Write, publish & market your book. Marketing & Internet Internet Marketing Strategic Marketing & Branding Website Audits Web Site Enhancement Search Engine Marketing Search Engine Optimization Guerrilla Marketing Communications, PR & Publishing Book Development Book Marketing Book Ghostwriting Self-Publishing Online/Offline Communications Online/Offline Public Relations Television & Video Production My Clientele Entrepreneurs /Business Owners Healing Arts Innovators Education Organizations Nonprofits Authors, Speakers, Artists Joan Holman Recommends Please note that when you click on the following links, a new browser window will open for some of them. If you wish to return to this page, please close that window. The New Rules of Marketing and PR : How to Use News Releases, Blogs, Podcasting, Viral Marketing and Online Media to Reach Buyers Directly ---- by David Meerman Scott useit.com - Advice from Web usability guru Jakob Nielsen. When it comes to Web design, Nielsen believes less is more and is no fan of complex sites or flashy graphics that come between the user and the content. Web Pages That Suck - Very funny and very informative. Check out the worst websites for 2007 and previous years. e-marketer.com - Online marketing info Pew Internet and American Life Project - great research about Internet use Google Hot Trends - (popular keywords) Search Engine Watch - search engine marketing and optimization Google Analytics - analyze traffic for web pages and for advertising on Google Technorati - search engine for searching blogs Blogger.com - Free website to create and host your own blog. Easy to use! clickz.com - The ClickZ Network is "the largest resource of interactive marketing news, information, commentary, advice, opinion, research, and reference in the world, online or off." YouTube - YouTube is more popular than all the sites of the TV networks combined and it may become more effective for your brand or company to be on YouTube than to be advertised on TV Top 10 YouTube Videos of All Time Joan Holman's Favorite You Tube Video - the New Numa video -- Over 8 million views. Joan Holman's Other Favorite You Tube Video - the Numa Numa guy -- Ha, Ha! This is the one that got New Numa started. Over 9 million views. Word of mouth marketing at its best! "Joan Holman is one of the brightest women I know. Her knowledge about marketing on the Internet is amazing. She is one of very few women who actually knows how to use the Internet to build any type of business." Kris Solie-Johnson, Owner & Chancellor, American Institute of Small Business "Joan Holman is someone you want on your entrepreneurial development team. She has a brilliant marketing mind and really knows the Internet!"--Natalie L. Wood, founder, MizBiz.com "Joan Holman is a well-spring of spiritual wisdom and business acumen. And she cares and gives. A true light in this world." Patrick Combs, best-selling author of Major in Success, inspirational speaker & performing artist www.goodthink.com "Joan's creative work is exceptional.There is no one as gifted in marketing, particularly internet marketing as Joan." LeAnn Coe, Former Director Strategic Alliances and Events, Pearson School Systems Joan Holman is a contributing writer to the book For This I Am Grateful." "You are the most honest, captivating, generous, and inspiring woman that I have ever had the opportunity to meet. I left our meeting yesterday with a mind spinning with energy and a heart filled with inspiration. There are no words to describe the footprint you have left in my path." Angela Olson, President and Founder of AllThings, Inc. "Joan Holman has a relentless focus to produce something positive to lift the human spirit. I can't say enough to describe the GREATNESS of Joan Holman other than she is in simple terms a GREAT HUMAN BEING and for that she will always have my friendship and support." Dean L. Mitchell, acclaimed artist "I recently heard Joan give a speech and her presence on stage was captivating. She easily kept me riveted the entire time. She speaks passionately, openly and from the heart with warmth and a genuine personality. When she presents from the stage, you feel as if she's connecting with you directly on personal level. I highly recommend Joan for any speaking engagement. She's entertaining, thoughtful and informative." Brenda Piekarski Joan Holman Projects -- Book Development, Book Marketing, Consulting, Business Development, Marketing, Public Relations Book Marketing / Book Development "After The Ball: A Woman's Tale of Reclaiming Happily Ever After" by Barb Greenberg. A delightful story about Cinderella and Snow White, whose "happily ever after" with Prince Charming does not end up quite as they expected. I am involved in the design of the book cover and book interior, story development, story editing, marketing strategy, and the management of the entire self-publishing process for this author. I am also developing a web site for Rose Path Press, which is the publisher of the book. Web Site Development Gary Stempien has devoted his life to fitness, strength training and exercise. A health club industry veteran of 30 years, he has owned and operated a chain of eight health clubs. As the creator of the G.S. 20 Express Workout™, Gary has spent many years developing and testing his optimal 20-minute training system for people who want results in the least amount of time. Gary is a protégé of fitness industry icon Arthur Jones, who was the founder of Nautilus, Inc. and MedX, Inc. Book Development / Web Consulting Spirits in the Garden. A Groundbreaking Book. The first authentic unretouched photos of spirits in nature. Book development consulting by Joan Holman. This fabulous and exquisitely beautiful book has been endorsed by Dr. Jane Goodall, Carolyn Myss, Bob Dylan, Dr. Larry Dossey and others. Communications / Web Public Affairs / Media Relations Consulting to Thandiwe Peebles, former Superintendent of the Minneapolis Public Schools. Consulting to Director of Communications & Public Affairs. Consulting on MPS web site re-design. Business Development NEW COMPANY -The Family Catalog, LLC - Offering Music and Video that Celebrates the Human Spirit While Advancing the Mission for Schools and Other Organizations Home / About Joan / Book Marketing / Consulting / Speaking / Clients / Articles / Books, Television & Film Projects / Resources /Online & Offline Marketing / Inspiring Our Youth / Leaving A Legacy /Contact Joan Holman Productions, an I.A.M., Inc. Company 600 South Highway 169, Suite 180, Minneapolis, Minnesota 55426 USA PHONE: 952-595-8888 / e-mail: joan@holman.com copyright 2009 Joan Holman Productions