Joan Holman Links: Internet Success Tips Newsletter / Facebook / Twitter / Linked In / Quiet Time Blog / Book Marketing Diva Blog
CHECK OUT MY FUN NEW COMEDY PAGE ON TWITTER - IT IS GOOD FOR A LAUGH
"Life is tough, but it is even tougher if you have a "pretty bad name." (Joan Holman)
www.twitter.com/PrettyBadNames
A MESSAGE FROM JOAN HOLMAN / July 29, 2010
Jump Start Your Sales with Effective Online Marketing
Dear Business Owners, Authors & Professionals,
When it comes to successfully promoting your business, organization, books, products or services, you should use the tried and tested strategies and tactics of the most successful Internet marketers in the world.
Over 90% of the websites I evaluate for businesses fail to generate significant numbers of qualified prospects or sales or profits. Much can be done to improve a website including more effective web copywriting and content development. However, sometimes, a website must be re-designed to make it perform better.
Many businesses do not know how to develop and implement effective online marketing strategies and tactics. Knowing how to create marketing-optimized and search-engine optimized websites, blogs, social media, e-mail and utilize other online resources can jump start your sales and build your business. I can work with you to help you with all your online marketing. My extensive knowledge and experience and my creative strategies include using many LOW-COST or FREE TOOLS such as Meetup.com, LinkedIn, Plaxo, Facebook, Twitter, Blogger.com, You Tube, Blog Talk Radio, and Google Analytics.
"What sets Joan Holman apart from others in her field is a passion for her clients. Joan takes the time to understand your vision and then accesses her vast knowledge and talents with extraordinary results. Working with Joan is truly a gift, and her strategic marketing and business skills make her an excellent consultant for any organization wanting to grow and prosper." -- Barb Greenberg, author and co-founder of Divorcing Divas, LLC |
Marketing online differs from offline marketing, and as your Internet Marketing expert, I will help you: (1)Create A Winning Website; (2) Use Social Media to Grow Your Business or Sell Your Book; (3) Get Your E-mails Delivered & Opened; and (4) Protect Your Online Reputation.
I have been involved in online marketing since 1995, and I was one of the first people in the world to secure my own domain name, develop my own website and start developing commercial websites. Since that time I have worked with many entrepreneurs, small business owners, nonprofits and professionals to help them to create an online presence and use the Internet to achieve their goals. My online marketing efforts have generated millions of dollars of revenue for my clients.
Get Visible Online -- To increase your opportunities and your sales, you should be highly visible online in the search engines and in social media. If you are invisible, no one will find you. Fortunate chance encounters can come from online connections and these connections can change the direction of your life and your business and make the difference between success and failure.
"Ninety percent of web users have used search to find out about a product or service." -- Pew Internet & American Life Project |
Improve Your Marketing Results: If you want better results from your marketing, read my article "Jump Start Your Sales in A Tough Economy." This article contains information I will be including in my new book coming out in 2010 such as advice about business planning, strategic marketing, the development of a Unique Selling Proposition (USP), market research, and other important considerations for being successful in today's challenging economy.
"You must find out what your customers really want, not what you think they want. Customers do not always buy what they need; they buy what they want. So talk to your customers and listen to what they have to say. Enlist your customers in developing the products and services they want." |
I was honored to be included in the book Online Marketing Heroes: Interviews with 25 Successful Online Marketing Gurus published by the John Wiley & Sons (a world-respected publishing company whose brands include Dummies, Frommers, Cliff Notes and J.K. Lasser.) Others featured in the book are Vice Presidents of Yahoo! and Google; AdAge and Forbes Magazine columnist Steve Rubel, a Senior Vice President for Edelman Digital (a division of Edelman PR--the world's largest independent pr agency); Jeffrey Gluek (Chief Marketing Officer for Travelocity; and Brian Lusk (Manager of Customer Communication and Corporate Editor for Nuts about Southwest Blog, Southwest Airlines).
Many Web Designers Focus On Technology & Design and Not Marketing: Many websites are very ineffective for marketing because some website designers do not understand what it takes to create a website optimized for marketing purposes. In fact, too much emphasis is often placed on design and technology, when information is really what people are seeking online.
I will help you improve all aspects of your marketing, including your website, your search engine visibility through search engine optimization of your website, your e-mail marketing, and your social media activities, so that you can jump start your sales and improve the return on investment of your time and money. Of course, your online marketing needs to be integrated with your offline marketing activities.
Online Reputation Management --Today customers are in control and they can make or break your reputation and your business. But fortunately I do have ways to help you manage your online reputation and protect your business. (Read the article from Inc. Magazine "You've Been Yelped")
"If someone is going to buy your products or services, they must trust you. How effective is your website and online presence in general in creating enough trust to make someone willing to do business with you?" |
My knowledge of the secrets of successful Internet companies, websites and online marketers can help you improve your results from marketing. These "secrets" are what I use when I develop strategies for your website and your online marketing. I can also help you avoid many costly mistakes and protect your company and digital assets.
I offer a unique mix of expertise and services to help you achieve success including:
- Online & Offline Marketing & Social Media Strategies
- Websites, Website Audits, Websites Makeovers
- Search Engine Optimization, Analysis & Recommendations for Improvement
- Business Development / Strategic Partnership Development
- Branding
- Book Development, Publishing, Self-Publishing, Book Marketing
I work with an international clientele, and most of my work is on a retainer or project basis, however, I am also available on a limited basis for some individual consultations.
If you are interested in learning more about how we might be able to work together, please feel free to contact me by telephone at 952-595-8888 or e-mailing me at joan (at) holman.com (using the @ sign between Joan and holman.com).
To your success,
Joan Holman
Internet Marketing Guru & Book Marketing Diva
Chief Enlightenment Officer (CEO)
Joan Holman Productions
P.S. I am a lot of fun to work with!
P.S.S. On the Internet, it is important to have a personality and a point of view, so be personable, be real and be transparent online. Connect with your prospects and clients and customers by developing a relationship with them by using the Internet. You need to build trust and relationships to succeed with your marketing. Share your point of view. Have lots of friendly photos. Use social media such as Facebook and Twitter. Make people feel like they know you, so they can trust you.
"I highly recommend Joan Holman to anyone serious about utilizing the Internet to support their business."
Lisa Kirchenbauer, President, KFMC, Washington, D.C.
Over 25 Years of Experience with A Variety of Clients
With over 25 years of experience in marketing, business development, communications, media, public relations, book development and book marketing, I have helped many clients achieve great results with their marketing.
Tripling My Client's Revenues in Less Than A Year
After conducting an extensive marketing evaluation of the company, I developed and implemented a marketing strategy that tripled the company's revenues in less than a year. I also actively engaged in sales efforts for the company and I was instrumental in bringing in the the largest single sale in the history of the company (over a $2 million dollar contract with a major client).
A Website that Generated Millions of Dollars of Revenue for A Business
One of my clients came to me years ago to develop a web site for their business. I created a content-rich web site and optimized it for the search engines. My efforts got them to the top of the search engines for the exact keywords that could bring them customers. And the web site provided them with the information they were seeking to make a purchase decision. Not only did the web site I created (and maintained) grab the top place on every search engine for coveted keywords in their industry, it showed up usually with at least of the top three of five listings on page one of all the major search engines, generating prospects to my client's web site, prospects that became customers and that generated 50% of the revenue for their business every year for several years, totally millions of dollars.
A Strategic Partnership that Gave My Client Over $125,000 of FREE Online Advertising
I had a client who started a business in a very competitive field. I wanted to set the business apart and leverage all our marketing dollars for the greatest possible returns. I developed a creative strategy and secured a strategic partner and then negotiated a contract that delivered over $125,000 of free online advertising to my client on one of the most popular web sites in the world, advertising that drove traffic to client’s web site and created local, national and international visibility and branding for the client.
Background /Skills / Clientele
My background includes strategic consulting to entrepreneurs, business owners, professionals, authors, artists, speakers and business and nonprofit leaders as well as public and private education. I have developed and executed marketing plans, websites, and strategic partnerships. I have consulted about websites, online marketing, public relations and media relations, and been involved in strategy and planning for businesses, nonprofits and schools. I have also been involved in naming and branding for companies and books.
My clients have included the Minneapolis Public Schools, Sister Rosalind's Christian Ministries, Sister Roslalind's Massage Schools & Clinics, The Center for Spirituality & Healing at the University of Minnesota, Rose Path Press, McKenzie Institute International, Irish Links Golf Academy, Financial Freedom Realty, KIS Fashions and Audio Research Corporation.
My broad range of clients includes:
| --Small Business Owners | --Non-Profit Organizations | --Authors, Artists, Musicians |
| --Entrepreneurs | --Real Estate Investors | --Community Leaders |
| --Publishers | --Professional Speakers | --Private & Public Schools |
| --Healing Arts Professionals | --Service Professionals | --Growing Companies |
| --Photographers | --Financial Advisors | --Health-Related Organizations |
| --Coaches & Consultants | --Spiritual Leaders | --Real Estate Professionals |
"I am so thankful for Joan Holman! She recently built a new website for me that is outstanding.
Joan is extremely talented with website design. I have already had success of clients finding me from my new website. I am confident that Joan Holman will help me build a successful business.
I know she can do the same for anyone reading this. Thank you Joan!"
Dennis Dane, CPA, President, Dane Tax Solutions, LLC, Minneapolis-St. Paul, Minnesota
Use Facebook to Build Relationships for Business Success
Facebook - The Fabulous & Free Marketing Tool
There are many ways to use the Internet for marketing. For example, your Facebook Profile or Facebook Page (a fan page for your business, product or your brand), is a very valuable digital asset and you need to grow the equity in that asset over time. When used properly, Facebook can be a powerful marketing tool that can give you a significant return on your investment of time. But......you have to know how to best use Facebook for marketing and promotion so you do not waste your time. Some examples of brand name individuals and companies that are successfully using Facebook Pages are Starbucks (with over 7 million fans) and Ashton Kutcher (with over 3 million fans). (Please note that people no longer sign up as a "Fan"; they sign up using "Like" to follow a person or company.
Marketing Is Essential
If You Want to Be Successful, You Must Engage in Marketing
As my marketing mentor Jay Abraham says: "Marketing is the most important lucrative element of business." Jay is one of the world's top marketing consultants and he has significantly increased the bottom lines of more than 10,000 clients in over 400 industries worldwide. I have studied with Jay since the 80s and this photo was taken of me and Jay at his Billion Dollar Internet Super Summit in Los Angeles, California.
CLICK FOR FREE DOWNLOAD:
Chapter 1 - Online Marketing Heroes Book Featuring Joan Holman
Get valuable free advice about how to build a winning web site and how to use the Internet for business success.
The Online World Creates Great Opportunities
Get A Competitive Advantage with Effective Online Marketing
And this is what I say "Knowing how to best use the Internet for marketing can give any business a competitive advantage in today's online world." Today we live in an online world and to be effective you must integrate traditional marketing with online marketing and online public relations. This includes the use of social media, e-mail marketing, and search-engine-friendly and marketing-optimized web sites. This must be driven by a strategy that ties into the current conditions and opportunities in the marketplace.
Know Your Market & Look for A Void in the Market
You do not want to fish in a pond where there are few or no fish, therefore careful research about your market is very important. You need to know your market and figure out your best opportunities for success. You need to know who else is succeeding and why they are succeeding. You have to consider strategic partnerships and creative solutions and innovative development of products and services that fulfill a need in the marketplace. You should look for a void in the market and fill that void with a product or service.
Contact me if you are interested in an ONLINE MARKETING AUDIT
I will give you recommendations on steps you can take to improve your website and your online marketing. Call 952-595-8888
Why Work with Joan Holman?
How I Can Help You
As a seasoned professional in marketing, communications, media, the web, publishing, and public relations, I can help you:
- Jump start your sales through effective online marketing
- Strategize, plan & execute marketing & public relations campaigns
- Improve your business strategy, seek new business opportunities and strategic partnerships
- Identify the best areas of opportunity for positioning your products & services
- Use the Internet to build success for you, your business or organization
- Develop, publish & market a book
- Create a marketing-optimized web site
- Use social media & online publishing to promote your business, organization, book or product
You Must Have the Right Business Model & The Right Strategy
Your Marketing & Business Strategy Is the Key to Your Success
Without the right business model and the right marketing strategy, your business or organization will not thrive in today's economy. The same holds true if you are an author who wants to have a successful book.
Start Thinking Like A Publisher
In his book The New Rules of Marketing & PR: How to Use News Releases, Blogs, Podcasting, Viral Marketing and Online Media to Reach Buyers Directly, David Meerman Scott says in today's online world, you need to stop thinking like a marketer, an advertiser or a communicator, and start thinking like a publisher. He states if you create information your consumers want, they will share it with others.
Establishing a social media marketing strategy and creating effective Web content that is indexed by search engines is critical for any business. When people are looking for answers to problems, they go online first!
New Rules of Marketing & PR Advice
David Meerman Scott says, "People and organizations that participate in social media (creating YouTube videos, participating on sites like LinkedIn, Facebook, and Twitter, starting a blog and the like) become part of a vibrant online community and show that market that they are worthy of doing business with. Unlike non-targeted, in-your-face, interruption-based advertising, social media is content that people actually want to see. How cool is that? Rather than forcing you to convince people to pay attention to your products and services by dreaming up messages and ad campaigns, search engines deliver interested buyers right to your company’s virtual doorstep. This is a marketer’s dream-come-true. However, most marketers don’t know how to harness this exciting form of marketing. Their most common mistake is to spend way too much time talking about your company’s products and services and worrying too much about being “on message.” In addition, many companies are fearful of jumping into the social media waters because it seems scary to put yourself out there."
Home / About Joan / Consulting / Marketing / Books-TV-Film / Projects / Speaking / Clients / Articles / Resources
Online Marketing / Inspire Youth / Leave A Legacy / News / Testimonials / Web Design / Book Marketing / Joan Club / Contact
Online Marketing / Inspire Youth / Leave A Legacy / News / Testimonials / Web Design / Book Marketing / Joan Club / Contact