NATIONALLY ACCLAIMED ONLINE MARKETING GURU JOAN HOLMAN / December 2013
"Joan Holman Is One of Very Few People Who Actually Know How to Use the Internet to Build Any Type of Business."
(Kris Solie Johnson, President, American Institute of Small Business)
Dear Business Owners, Entrepreneurs & Authors,
With so many people telling you they can help you with online marketing, who can you trust to give you the best advice and online marketing services?
Since 1995 I have been helping business owners, entrepreneurs and authors use the Internet for business success. I can help you:
–Develop or Improve Your Website
–Effectively Use Social Media & Search Engine Marketing
–Create Powerful Online Marketing Strategies that Get Results
–Brand Your Company, Products or Books
–With Self-Publishing & Book Marketing
–Improve Your Online Reputation
In today’s online world, online visibility and credibility is crucial to business success. In fact, every business is in danger of losing its customers to other businesses that know how to market more effectively online than they do.
JOAN HOLMAN NAMED AS ONE OF AMERICA'S TOP INTERNET GURUS
I have been involved in online marketing for over 18 years, and I was one of the first people in the world to secure my own domain name, develop my own website and start developing commercial websites. Since that time I have worked with business owners and organizations to help them to create an online presence and use the Internet to achieve their goals.
My online marketing efforts have generated millions of dollars of revenue for my clients.
An effective website that is properly designed for usability and marketing purposes can more than double the conversion rates and lead generation.
Grow Your Business by Improving Your Online Marketing!
Call Me at 952-595-8888 for A FREE INITIAL ONLINE MARKETING AUDIT!
Did you know that by building your relationships on places like Facebok and LinkedIn, you can actually acquire new customers and generate repeat sales from existing customers? In fact, 67% of B2C businesses have acquired a customer through Facebook, and 41% of B2B businesses have acquired a customer through Facebook.
WEB DESIGN THAT GET RESULTS–Many websites are very ineffective at achieving online marketing goals. Most people do not understand that web design is about science and not about art, and that websites must be designed for the human-computer interface and must use proven online marketing principles to get results.
ONLINE ACTIVITIES THAT GET RESULTS
I can help you optimize all your marketing activities through improving your website, social media activities, e-mail marketing, blogs and through the use of online tools.
USE THE INTERNET TO BUILD YOUR BUSINESS
Many businesses and nonprofits do not know how to develop and implement effective online marketing strategies and tactics. Knowing how to create marketing-optimized and search-engine optimized websites, blogs, social media, e-mail and utilize other online resources can jump start your sales and build your business and in the case of nonprofits, it can more effectively engage your stakeholders and even enhance your fundraising efforts.
I can work with you to help you with all your online marketing and integrate it with your traditional offline marketing as well.
Get Visible Online -- To increase your opportunities and your sales, you should be highly visible online in the search engines and in social media. If you are invisible, no one will find you. Fortunate chance encounters can come from online connections and these connections can change the direction of your life and your business and make the difference between success and failure.
-- Pew Internet & American Life Project
Improve Your Marketing Results: If you want better results from your marketing, read my article "Jump Start Your Sales in A Tough Economy." It contains advice about business planning, strategic marketing, the development of a Unique Selling Proposition (USP), market research, and other important considerations for being successful in today's challenging economy.
I was honored to be included in the book Online Marketing Heroes: Interviews with 25 Successful Online Marketing Gurus published by the John Wiley & Sons (a world-respected publishing company whose brands include Dummies, Frommers, Cliff Notes and J.K. Lasser.) Others featured in the book are Vice Presidents of Yahoo! and Google; AdAge and Forbes Magazine columnist Steve Rubel, a Senior Vice President for Edelman Digital (a division of Edelman PR--the world's largest independent pr agency); Jeffrey Gluek (Chief Marketing Officer for Travelocity; and Brian Lusk (Manager of Customer Communication and Corporate Editor for Nuts about Southwest Blog, Southwest Airlines).
Many Web Designers Focus On Technology & Design and Not Marketing: Many websites are very ineffective for marketing because some website designers do not understand what it takes to create a website optimized for marketing purposes. In fact, too much emphasis is often placed on design and technology, when information is really what people are seeking online.
I will help you improve all aspects of your marketing, including your website, your search engine visibility through search engine optimization of your website, your e-mail marketing, and your social media activities, so that you can jump start your sales and improve the return on investment of your time and money. Of course, your online marketing needs to be integrated with your offline marketing activities.
You must manage your online reputation because today customers are in control and they can make or break your reputation and your business. Ninety two percent of U.S. internet users have referred to online customer reviews to help them make a purchase decision. I can help you manage your online reputation and protect your business. (Read the article from Inc. Magazine "You've Been Yelped")
My knowledge of the secrets of successful Internet companies, websites and online marketers can help you improve your results from marketing. These "secrets" are what I use when I develop strategies for your website and your online marketing. I can also help you avoid many costly mistakes and protect your company and digital assets.
I offer a unique mix of expertise and services to help you achieve success including:
- Online & Offline Marketing & Social Media Strategies
- Websites, Website Audits, Websites Makeovers
- Search Engine Optimization, Analysis & Recommendations for Improvement
- Business Development / Strategic Partnership Development
- Book Development, Publishing, Self-Publishing, Book Marketing
I work with an international clientele, and most of my work is on a retainer or project basis, however, I am also available on a limited basis for some individual consultations.
If you are interested in learning more about how we might be able to work together, please feel free to contact me by telephone at 952-595-8888 or e-mailing me at joan (at) holman.com (using the @ sign between Joan and holman.com).
To your success,
Internet Marketing Guru & Book Marketing Diva
Chief Enlightenment Officer (CEO)
Joan Holman Productions
P.S. I am a lot of fun to work with!
P.S.S. On the Internet, it is important to have a personality and a point of view, so be personable, be real and be transparent online. Connect with your prospects and clients and customers by developing a relationship with them by using the Internet. You need to build trust and relationships to succeed with your marketing. Share your point of view. Have lots of friendly photos. Use social media such as Facebook and Twitter. Make people feel like they know you, so they can trust you.
"I highly recommend Joan Holman to anyone serious about utilizing the Internet to support their business."
Lisa Kirchenbauer, President, KFMC, Washington, D.C.
Over 25 Years of Experience with A Variety of Clients
With over 25 years of experience in marketing, business development, communications, media, public relations, book development and book marketing, I have helped many clients achieve great results with their marketing.
Tripling My Client's Revenues in Less Than A Year
After conducting an extensive marketing evaluation of the company, I developed and implemented a marketing strategy that increased the company's revenues by 300% in less than a year. I was instrumental in bringing in the the largest single sale in the history of the company (a multi-million dollar contract with a new client)
A Website I Developed that Generated Millions of Dollars of Revenue
One of my clients came to me years ago to develop a web site for their business. I created a content-rich web site and optimized it for the search engines. My efforts got them to the top of the search engines for the exact keywords that could bring them customers. And the web site provided them with the information they were seeking to make a purchase decision. Not only did the web site I created (and maintained) grab the top place on every search engine for coveted keywords in their industry, it showed up usually with at least of the top three of five listings on page one of all the major search engines, generating prospects to my client's web site, prospects that became customers and that generated 50% of the revenue for their business every year for several years, totally millions of dollars.
A Strategic Partnership I Developed that Gave My Client $125,000 of FREE Online Advertising on One of the Most Popular Websites in the World
I had a client who started a business in a very competitive field. I wanted to set the business apart and leverage all our marketing dollars for the greatest possible returns. I developed a creative strategy and secured a strategic partner and then negotiated a contract that delivered over $125,000 of free online advertising to my client on one of the most popular web sites in the world, advertising that drove traffic to client’s web site and created local, national and international visibility and branding for the client.
Marketing Is Essential
If You Want to Be Successful, You Must Engage in Marketing
As my marketing mentor Jay Abraham says: "Marketing is the most important lucrative element of business." Jay is one of the world's top marketing consultants and he has significantly increased the bottom lines of more than 10,000 clients in over 400 industries worldwide. I have studied with Jay since the 80s and this photo was taken of me and Jay at his Billion Dollar Internet Super Summit in Los Angeles, California.
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Know Your Market & Look for A Void in the Market
You do not want to fish in a pond where there are few or no fish, therefore careful research about your market is very important. You need to know your market and figure out your best opportunities for success. You need to know who else is succeeding and why they are succeeding. You have to consider strategic partnerships and creative solutions and innovative development of products and services that fulfill a need in the marketplace. You should look for a void in the market and fill that void with a product or service.