Skip to main content
Holman's 2023 Fleet Resource - Download Now

What We Do

From fleet management and productivity solutions to upfitting, fabrication, and insurance, Holman has the integrated automotive services expertise to keep your business moving.



With a strategic solution that works for you and your business, you can unlock revenue-generating opportunities and begin managing your fleet as an investment.


Solutions by Industry

Holman's fleet expertise covers nearly every vertical industry. No matter your field, we can meet your fleet challenges head on.

Solutions By Industry

Personalized Solutions

Every company has its own unique set of challenges and considerations when it comes to fleet management. Holman offers customizable solutions to fit your needs.

Build Your Own


We have a lot to share. Browse our resources library for current insights, data, strategies, and success stories from our own experts in their respective fields.


About Us

When Holman was founded nearly a century ago, we set something positive in motion. Our consistent focus on people and our commitment to integrity make us who we are today.


Holman Invests in Digital Marketing Solutions Innovator Orbee

Holman Invests in Digital Marketing Solutions Innovator Orbee
Holman and orbee logos on a laptop screen

Holman Marketing
August 10, 2022

Orbee’s proprietary technology offers automotive retailers a single-source data intelligence and digital marketing platform that helps dealerships provide a truly personalized customer experience

MOUNT LAUREL, NJ (August 10, 2022) – Holman, a global automotive services organization, today announced an investment from its venture capital division in Orbee, a leading provider of data management, marketing analytics, and automation solutions for the automotive industry. Orbee’s innovative digital marketing platform provides automotive dealerships with comprehensive consumer insights and analytics, helping users better understand the customer’s behavior and allowing them to deliver an engaging shopping experience.

“Our relationship with Orbee began as a customer as we explored opportunities to further enhance our ability to provide an intuitive, personalized, and seamless customer experience across our Holman family of dealerships,” said Bill Cariss, President and CEO, Growth Ventures, Holman. “It quickly became apparent that Orbee’s powerful technology could both optimize and simplify customer engagement efforts through each phase of the buying journey – research, purchase, and aftersales. This made aligning with Orbee in the form of a strategic capital investment a natural next-step and we’re excited to help support the company’s continued growth.”

Orbee’s proprietary technology delivers a suite of fully integrated digital marketing tools that allows users to leverage unsurpassed data intelligence to optimize campaigns and customize the buying experience for each customer. This powerful, single-source platform also allows automotive retailers to streamline their technology stack, further enhance their CRM capabilities, integrate with other critical dealership systems, and seamlessly sync behavioral data across their entire dealership group.

“Our team continues to build the most robust technology that consolidates and integrates the modern marketing functions into a single enterprise-grade system,” stated Atul Patel, Co-Founder and CEO of Orbee. “We have valued our collaboration with Holman as a forward-thinking customer because they embrace using digital marketing technology to reach new levels of customer experience. And now, we are thrilled to have Holman invest in our vision to help dealerships accelerate their marketing transformation as their consumers’ behaviors and expectations evolve.”

In addition to providing a more personalized shopping experience, Orbee’s technology helps automotive dealerships be more effective in their marketing efforts and communicate with their customers more efficiently through a variety of automated processes. Orbee also has patent-pending technology that empowers dealerships to take back control over their first-party data while making it easier to be compliant with today’s rigorous data security and consumer privacy rules, as well as the increasingly stringent regulations on the horizon.

“The way consumers shop for vehicles and automotive services has shifted dramatically over the last several years. Today, the customer’s purchasing decision is typically made well before ever setting foot in a dealership, so providing an engaging digital buying experience in an increasingly competitive market is crucial,” said Gene Welsh, President, Automotive Retail, Holman. “We believe there’s significant potential in this truly unique platform amidst a rapidly evolving automotive landscape and we’re looking forward to collaborating with Orbee as the company continues to introduce its innovative technology to dealerships across the country.”

To learn more about Orbee’s digital marketing solutions for automotive retailers, visit For more information on Holman and the organization’s wide range of integrated automotive services, please visit

About Holman
Holman is a global automotive leader that serves both commercial and consumer clients The Holman Way by always doing the right thing for our people, our customers, and the community since 1924. The Holman story began nearly a century ago as a single Ford dealership in New Jersey. Today, Holman, headquartered in Mount Laurel, New Jersey, is one of the largest family-owned automotive service organizations in North America with more than 6,500 employees across North America, the UK, and Germany.

Holman delivers a unique range of automotive-centric services including industry-leading fleet management and leasing; vehicle fabrication and upfitting; component manufacturing and productivity solutions; powertrain distribution and logistics services; commercial and personal insurance and risk management; and retail automotive sales as one of the largest privately owned dealership groups in the United States. Guided by its deeply rooted core values and principles, Holman is continuously Driving What’s Right. For additional information, please visit and connect with Holman on Facebook, Instagram, LinkedIn, and Twitter.

About Orbee
Orbee provides digital marketing analytics, data, and automation solutions to the automotive industry. Franchise and independent dealers and large dealership groups utilize the Orbee’s platform to measure marketing investments with campaign analytics, understand shopper behaviors with its customer journeys, manage and control their first and third-party data with tag management, reach buyers everywhere with omnichannel marketing, leverage 1:1 engagement with personalized messaging, comply with safeguard data laws with regulatory compliance and enable their tech teams with powerful APIs and SDKs.  The company partners with dealer-centric media agencies, service providers, and OEM programs to expand the reach of its powerful technologies. To learn more about Orbee’s powerful marketing technology, please visit and follow Orbee on LinkedIn. Connect with Orbee in person by visiting us at upcoming events.


# # #


Press Contact for Holman:
Michael Cianfrone
(856) 840-9863
[email protected]


Press Contact for Orbee:
Chris Vazquez
(949) 316-3921
[email protected]