How Market Shifts Are Reshaping Resale Value
Throughout 2025, the overall secondary market has performed well with used vehicle sales tracking 2.3% above forecast, driven primarily by new vehicle affordability pressures and shifting buyer demand. However, as the year draws to a close, a variety of factors – including tariffs, economic challenges, and policy shifts – continue to influence values across various segments of the secondary market.
Holman’s Holly Vollant recently spoke with Fleet & Mobility to share her perspective on trends impacting used vehicle values. She also offered guidance on how fleet operators can adapt to changing market conditions to optimize resale performance. In a pair of articles, Holly explores several trends, including tariff uncertainty and shifting demand for EVs and hybrids. She notes that tariffs have had a measurable impact on used vehicle values as the secondary market continues to adjust for increased costs tied to tariffs, particularly in Canada.
“Cross-border sales remain an outlet for Canadian used inventory, but pricing dynamics have shifted significantly due to tariff considerations and global economic uncertainty. Dealers still purchase Canadian vehicles for export to the U.S., but values now reflect adjustments for tariff-driven inflation.”
Holly also highlighted how demand for electric vehicles and hybrids continues to affect the secondary market. She shares that demand for used EVs has waned due to buyer concerns about long-term battery performance and replacement costs. Conversely, Holly says well-maintained hybrids remain in high demand.
“Hybrids continue to perform well in the resale market. The hybrid vehicle market should continue to strengthen as adoption grows and consumer confidence remains strong.”
For these units, she recommends leveraging online auction platforms to reach a broad audience for EVs and hybrids as demand may be somewhat limited in certain regions.
As the secondary market continues to adjust and shift quickly in certain areas, Holly recommends aligning with a strategic remarketing partner who can help you assess the latest market conditions, optimize pricing tactics, and develop a strategy that aligns with the goals of your business.
To read both articles, visit FleetMobility.ca. For the latest information on how these and other factors are influencing the used vehicle values, be sure to subscribe to Holman’s Morning Brake newsletter.
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