Harnessing the Power of Telematics & Data Intelligence
Holman Marketing
February 14th, 2023
The automotive industry is buzzing with a variety of rapidly evolving technologies – autonomy, electric vehicles, AI, etc. – but telematics, connected vehicles, and powerful analytics continue to be the fuel that drives innovation for most fleet operators. This technology, and the unsurpassed insight it provides, empowers you to make better, data-driven decisions to help maximize productivity and reduce your total cost of ownership.
As a growing number of businesses embrace telematics as the best way to assess fleet performance in real-time, many organizations are now using the technology beyond simply monitoring vehicle location and driver behavior. In a recent Autosphere article, Holman’s Kathryn Foster offered her insight as to how some customers are leveraging telematics and analytics to navigate broader business decisions that transcend fleet.
“It could be a client that may be merging their telemetry data with scheduling or routing. So they’re taking on some other initiative in their business, which may be outside of fleet, but they’re combining their telematics data with other information to see if those business decisions make sense.”
Kathryn also provides a real-world example of how the real-time visibility telematics provides can help optimize fleet operations at a more granular level.
“Our vendor network is geofenced, so we know when vehicles are down for a maintenance event. If it happens too often, we can bring that to the attention of our customers. We can have conversations about what might be the issue. Are they keeping that vehicle too long? Is it the wrong application for that vehicle? These are questions we can address because the telemetry tell us that there’s an issue that needs to be addressed.”
Kathryn goes on to note how telematics is a powerful tool that can help organizations make informed business decisions which positively impact their entire business, not just limited to their fleet operations.
You can visit www.Autosphere.ca to read the entire series of articles and be sure to learn more about how you can take control of your fleet with telematics.
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