Holman Announces Strategic Capital Investment in HowToRobot
This investment and ongoing collaboration will help to deliver a seamless pathway to robotics and industrial automation for customers in the U.S.
MOUNT LAUREL, NJ (December 22, 2025) — Holman, a global automotive services leader, today announced a strategic capital investment in HowToRobot, the world’s largest automation sourcing platform, as part of the company’s Series A funding round. This collaboration aligns two complementary offerings with a shared mission: making robotics and industrial automation faster, easier, and more cost-effective for businesses in the United States.
Holman recently introduced its robotics division, delivering the industry’s first end-to-end robotics management solution. This innovative offering combines solution design, flexible financing, and lifecycle asset management, making it easier for businesses to deploy robotics and industrial automation at scale.
HowToRobot connects companies with more than 20,000 automation suppliers and provides expert guidance to simplify every step of the process – from defining project requirements to sourcing solutions and streamlining deployment. This approach helps customers cut automation costs by up to 50 percent and launch solutions four times faster.
Together, HowToRobot and Holman deliver a seamless pathway for companies to embrace robotic automation, enabling businesses to move from planning to deployment with less complexity, lower risk, and greater financial flexibility – providing a streamlined, practical approach that allows customers to launch faster, scale smarter, and maximize the long-term value of their investment.
“For more than a century, Holman has embraced innovative technologies that deliver additional value to our customers. Our collaboration with HowToRobot further strengthens our robotics offering, combining hardware, financing, data integration, and ongoing lifecycle management into a single, integrated solution.”
The investment will help accelerate HowToRobot’s development of its AI-driven tools and SaaS capabilities while also expanding commercial operations in key markets. These strategic initiatives aim to address common challenges businesses typically face when adopting automation. For many companies, the process is slow and complex, requiring extensive research into different solutions, assessing feasibility and operational fit, and navigating deployment planning – all while juggling limited time and resources.
“Holman is the ideal partner for us. We’re extremely proud of the investment they’re making in our company and welcome the opportunity to align with their industry-leading asset management expertise. There is a significant need in the market for making robotics and automation more accessible. The Holman Robotics team certainly shares this strategic vision and we’re looking forward to working together to help businesses embrace automation much faster while also eliminating the usual financial and technical roadblocks.”
For additional information about Holman’s extensive range of services, including the company’s innovative robotics division, please visit Holman.com.
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