How a Culture of Safety Supports More Efficient, Accountable Fleet Operations

Overview: See how Holman partnered with a national fleet to unify safety programs and improve driver behavior with long-term, sustainable results.

Vehicle Type: Trucks & Vans

Number of Vehicles: 1,600+

For large fleets, safety is about more than compliance – it’s a critical component of operational efficiency. When safety becomes embedded into daily habits and decision-making, it can lead to more predictable performance, greater accountability, and fewer disruptions across the business.

That’s what one national fleet, White Cap, achieved with support from Holman and Geotab. The partnership helped the organization transform a disjointed approach to driver oversight into a consistent, data-driven safety program, one that enabled smarter coaching and measurable improvements across the board.

Building a Safety-first Mindset

Like many growing businesses, this fleet had expanded through multiple acquisitions, resulting in inconsistent safety policies and underutilized telematics tools. Leadership recognized the opportunity to centralize processes, enhance visibility, and foster a shared understanding of what safe driving entails.

Holman partnered with the organization to guide this transition, connecting them with Geotab’s telematics platform and aligning key stakeholders around a proactive, structured approach to safety.

Connecting the Right Tools With the Right Support

Holman’s strategic insight led to White Cap implementing Geotab’s telematics platform across more than 1,600 vehicles, leveraging features such as:

• Driver safety scorecards
• Real-time driving alerts
• Customized inspection reports
• ELD logging and geofencing
• Dual-facing dashcams for additional context

Holman also worked closely with the team to implement a four-stage strategy that translated those tools into daily practice:

1. Establish expectations with a clear discipline matrix
2. Surface trends using automated reporting
3. Respond in real time with manager and driver alerts
4. Support coaching with video footage and scorecard context

This approach provided fleet managers with the structure they needed to coach with confidence, while offering drivers clear, consistent feedback.

The Results: Measurable Improvement Across Key Safety Metrics

In the months following implementation, the fleet saw significant changes in on-road behavior:

• A 97% reduction in excessive speeding events
• A 97% increase in seatbelt compliance
• A 62% drop in aggressive driving incidents (including harsh braking, sharp cornering, and hard acceleration events)

Today, more than 96% of drivers regularly meet the fleet’s internal safety targets. Managers have greater visibility, and drivers are engaged in ongoing performance conversations based on clear, consistent data.

This success story highlights what’s possible when you pair strong technology with thoughtful execution. With safety integrated into daily operations, the fleet has been able to work more efficiently, reduce avoidable risk, and build a more resilient operation.