Holman Motorcars and Bentley Collaborate to Create Exclusive Flying Spurs Inspired by South Florida’s Iconic Las Olas Boulevard
April 18th, 2023
The Bentley Flying Spurs exemplify the signature aspects of Las Olas Boulevard’s renowned social scene and represent the pinnacle of the region’s luxury lifestyle
FORT LAUDERDALE, FL (April 18, 2023) – Holman Motorcars, a premier ultra-luxury automotive dealership with locations in Fort Lauderdale and St. Louis, in collaboration with Bentley Motors, The Las Olas Company and Fort Lauderdale Magazine, today introduced an exclusive collection of four 2023 Bentley Flying Spurs featuring design aesthetics inspired by Las Olas Boulevard’s vibrant culture and signature style. Designed by Bentley’s renowned Mulliner division, the Las Olas Collection seamlessly blends the elements of one of the region’s most iconic social scenes with Bentley’s signature contemporary styling to create four bespoke motorcars that epitomize South Florida’s luxury lifestyle and deliver a truly unique driving experience.
“Commissioning this collection hand-in-hand with Bentley’s Mulliner design team and The Las Olas Company to create four distinct automotive masterpieces that embody the essence of South Florida’s dynamic culture has been an awe-inspiring experience,” said Peter Brandt, General Manager, Holman Motorcars. “The capability of Bentley Mulliner to leverage its entire portfolio of finishes, materials, and features along with its distinctive design aesthetics to create stunning bespoke vehicles is nothing short of remarkable. As consumer demand for curated individuality blended with uncompromising luxury continues to expand exponentially, we’re looking forward to future collaborations with Bentley Mulliner, and together, delivering a world-class, ultra-luxury automotive experience for our customers.”
Through this unique collaboration, Holman Motorcars, Bentley Motors, The Las Olas Company and Fort Lauderdale Magazine set out to convey a specific theme with each of the meticulously designed Flying Spurs in the collection. Each luxury motorcar features the sleek, contemporary styling and agile driving performance that are long-standing hallmarks of the Bentley Flying Spur as well as exclusive Las Olas badges, tread plate plaques, contrast stitching, and custom embroidered headrests featuring the iconic Las Olas Boulevard lantern logo.
Representing the area’s electric nightlife, one of the Flying Spurs features a black crystal exterior with a kingfisher blue interior, creating a bold contrast reminiscent of Las Olas after dark. Another design evokes the essence of Las Olas’ diverse collection of acclaimed restaurants through a rich camel exterior and sleek beluga interior. A Flying Spur with a ghost white exterior and linen colored interior conveys the relaxing atmosphere of the area’s nearby beaches. Finally, a striking dark sapphire Flying Spur perfectly captures the sophisticated luxury of Las Olas’ world-renowned fashion and shopping scene.
“Bentley, like Las Olas, is iconic, luxurious and prestigious,” said Mike Weymouth, President, The Las Olas Company. “Our unique collaboration with Holman Motorcars has resulted in the customization of four Flying Spurs that will help remind anyone who sees them of the unique shopping, dining, and entertainment destination that is Las Olas Boulevard. We are honored to be able to partner with such a well-respected company to honor two historic and elegant brands – Las Olas and Bentley.”
The four bespoke Bentley Flying Spurs are currently on display at Holman Motorcars, located at 900 East Sunrise Boulevard in Fort Lauderdale. For additional information about this unique collaboration, please visit HolmanMotorcars.com/Las-Olas-Collection.
Holman is a global automotive leader that serves both commercial and consumer clients The Holman Way by always doing the right thing for our people, our customers, and the community since 1924. The Holman story began nearly a century ago as a single Ford dealership in New Jersey. Today, Holman, headquartered in Mount Laurel, New Jersey, is one of the largest family-owned automotive service organizations in North America with more than 6,500 employees across North America, the UK, and Germany.
Holman delivers a unique range of automotive-centric services including industry-leading fleet management and leasing; vehicle fabrication and upfitting; component manufacturing and productivity solutions; powertrain distribution and logistics services; commercial and personal insurance and risk management; and retail automotive sales as one of the largest privately owned dealership groups in the United States. Guided by its deeply rooted core values and principles, Holman is continuously Driving What’s Right. For additional information, please visit Holman.com and connect with Holman on LinkedIn, Instagram, and Facebook.
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