Driving Strong Returns with Strategic Remarketing

Throughout 2025, supply constraints fueled an exceptionally strong secondary market. In recent months however, used vehicle supply has stabilized and pricing has normalized. As the industry looks ahead to what’s on the horizon, strategic remarketing solutions along with precision execution are poised to have the greatest impact on vehicle pricing and net returns in 2026 and beyond.

With that in mind, Holman’s Holly Vollant recently spoke with Automotive Fleet to share her perspective on the state of the secondary market and examine how fleet operators may need to adjust to continue to generate strong returns that help lower their total cost of ownership. In the article, Holly noted that a successful remarketing strategy begins before the vehicle is even ordered, highlighting the importance of aligning key variables including model selection, spec decisions, and replacement timing.

Later in the article, Holly discussed the importance of leveraging market intelligence to determine when and where to sell units, particularly for specialized vocational units and those with complex upfitting. She explained that access to market data is no longer a differentiator; instead, how fleet operators use that information and how quickly they’re able to do so will define the success of their remarketing program.

Holly also discussed that while online platforms continue to play a critical role in the remarketing process, traditional, in-person auctions still have a profound impact on buyer confidence, and ultimately, vehicle pricing. She explained that a successful remarketing strategy aligns digital resources with in-lane auctions to optimize time-to-sell and maximize returns.

To read the entire article, please visit Automotive-Fleet.com. Learn more about Holman’s strategic remarketing solutions and subscribe to the Morning Brake newsletter to have the latest industry trends and insights on current market conditions delivered straight to your inbox.