We use the services of Pardot LLC (Member of the Salesforce-Group) with address 950 East Paces Ferry Rd. Suite 3300, Atlanta, GA 30326, , to distribute our newsletter and further mailings (call for papers), to manage marketing permissions and to analyse the use of our website by registered users and to optimize our website. .
When you obtain a product or service from us, your email address will be transferred to Pardot so that we can send you information emails for similar goods or services in the future. The legal basis for this is Art. 6 Para. 1 S. 1 lit.f GDPR.
Pardot uses tracking cookies, as referenced in section 5 above. The information stored in the tracking cookie about your use of this website is transferred to a Pardot server in the USA and is being stored there. In the USA, there’s no adequate level of data protection, as referenced in GDPR, and no adequacy decision has been rendered by the EU Commission with respect to the USA. Pardot does use Binding Corporate Rules, in accordance with Sect. 47 GDPR. You can prevent the cookies storing by adjusting your browser settings accordingly.
For more information on data deletion, see: https://help.salesforce.com/articleView?id=sf.data_deletion_pardot.htm&type=5
On behalf of the operator of this website,Pardot uses this information to evaluate the use of the website by registered persons and to compile reports on website activity. You can prevent the storage of cookies by setting your browser software accordingly; however, we would like to point out that in this case you may not be able to use all functions of this website to their full extent.
Tracking pixels and how you can prevent them: We would like to point out that Pardot evaluates your user behavior on our behalf when sending the newsletter or other requested information. For this evaluation, the emails sent contain so-called web beacons, also known as tracking pixels. These are one-pixel image files that link to our website and thus enable us to evaluate your user behavior on a session-based basis. We record when you read our newsletters, which links you click in the newsletters and deduce from this your personal interests. The information collected in this way is saved by Pardot on its server in the USA.
Tracking is not possible if you have deactivated the display of images by default in your e-mail program. In this case, however, the newsletter will not be displayed in full and you may not be able to use all functions. If you display the images manually, the tracking mentioned above takes place.
Further information regarding Pardot, its services and their data protection information can be found at: https://www.salesforce.com/eu/gdpr/pardot/ .