Key Takeaways from the 2024 Customer Forum

As we celebrate 100 years of Holman, our core principle remains constant: a commitment to our people. We believe in doing the right thing by everyone we work with, which for us means actively listening to their needs, developing innovative solutions, and executing against those plans.

The 2024 Holman Customer Forum, held at the iconic Belfry Hotel & Resort, provided a platform for open discussion and to ensure all voices are heard. Holman Commercial Director Rory Mackinnon presented the forum, which featured an independent industry update, roundtable discussions hosted by Holman account managers, and networking opportunities throughout. The discussions centred around the broader industry challenges, our customers’ organisational & fleet challenges, and how together, we can help find solutions that solve them.

Navigating Decarbonisation

The industry is obviously seeing an increasing need for fleets to decarbonise in response to climate change, regulations, and consumer demand. But with a lack of clarity on national sustainability plans, it’s difficult for fleets to define their strategies and a solution that works for them.

It’s clear electric vehicles are a key part of the solution, but it’s important to keep in mind they are not the only option. A flexible approach that considers various options based on your unique fleet needs is crucial. Holman can help by strategically identifying vehicles suitable for electrification that maximise return on investment. We analyse job roles, travel patterns, and charging network access to develop a personalised roadmap for your decarbonisation journey.

Fleet Challenges

For fleets, one of the most important challenges is ensuring the safety of their drivers through proper training. At the forum, we discussed the importance of proper driver training to promote employee well-being, reduce road accidents, and ultimately, lower costs through improved driving practices. Holman’s Riskmaster programme helps to create a culture of safety by providing visibility into each drivers risk profile and providing tailored training to reduce risk by improving skills and habits.

Another major challenge is the burden of fleet administration for fleet managers. Every fleet generates huge amounts of data from all its moving parts, on top of a multitude of factors to consider including compliance, driver training, accident management, all while minimising downtime.

Our solutions are designed to remove this burden. Holman’s user-friendly platform consolidates all fleet data, streamlining operations and freeing up valuable time to focus on your core business. We transform this data into actionable insights that empower you to identify improvement areas and make data-driven decisions to effectively manage downtime.

We’re on a Journey Together

The Holman 2024 Customer Forum provided a valuable platform to listen to our customers’ needs and work together to develop solutions that align with their specific goals. We sincerely thank everyone for joining us and sharing their challenges and ideas. Now, we will continue to improve our services and new product development in response – to ensure we’re in Driving What’s Right, for you.

The conversation doesn’t end here! We encourage you to reach out to us with your questions and feedback. By working together, we can help you overcome these challenges and work towards a decarbonised future.